Derek Brown of Washington DC wrote this piece in The Atlantic bemoaning the rise of flavored vodkas.
What it doesn't do well, or promise to do well, is taste good. It may well taste like something candied, spicy, syrupy, or sweet, but the entire product is a ruse. Flavor or authenticity are less important than the emotional impact of the product.
I should add that my favorite vodka is Karlsson's, a potato vodka out of Sweden. I wouldn't go as far as to describe it as clean and smooth; rather, there's some off-kilter about the flavor and that's what makes it fun to drink and use in cocktails.
[Continue reading at: The Atlantic]